3D printing has made its mark on numerous industries in the past decade, from manufacturing to healthcare to engineering. In fact, 3D printing, also known as additive printing, is becoming so popular that it’s expected to become a $34.8 billion industry by 2026. Unfortunately, up till now, marketing has been one field where 3D printing hasn’t caught on. One possible reason for this discrepancy could be the perception that 3D printing has a very high learning curve and is best left to the engineers in research and development, not to the marketing team. However, thanks to advancements in industrial computers and tablets, this perception is quickly becoming a myth.

Whether you keep all of your marketing in-house or contract out for your marketing needs, 3D printing can significantly enhance your marketing strategy.

How to Integrate 3D Printing and Marketing

While the applications of 3D printing in healthcare and manufacturing may seem obvious even to the layperson, its utility in marketing is less readily apparent. When people think of marketing in the digital era, they think of social media campaigns, influencer marketing, and virality. This is especially true as COVID-19 continues to spread worldwide, and public health concerns have forced more and more business to happen behind the 2-d space of computer and cell phone screens. Yet, there will always be a need for the physical and the tangible in marketing.

Low-Cost Custom Marketing Materials

If there’s one thing that’s true across all 3D printing applications, it’s customizability and affordability. That’s what makes 3D printing such a valuable marketing tool. Thanks to 3D printing, it’s never been easier to design and create custom displays for your shop window or trade show booth. Everyone is familiar with the boring swag bags they give out at conferences and trade shows, but with 3D printing, you can give potential customers something more tangible and memorable without breaking the bank. 

3D printing even has a place in the 2D digital marketing space. Spice up your social media campaigns with eye-catching 3D printed product models or brand displays. Generate excitement for new products by showing off your 3D printed prototypes in your online marketing campaigns. With a bit of creativity and imagination, you can leverage the power of 3D printing in unexpected ways to enhance your marketing campaigns and cut down on your marketing costs at the same time.

Improved Customer Engagement

People are more likely to purchase when they feel engaged with your company. 3D printing fosters greater customer engagement because it allows you to offer unparalleled levels of customization when it comes to your products. Not only can final orders be customized, but so can product samples. New prototypes can be worked up in a matter of hours and sent to the customer to examine. This creates an unparalleled level of customer engagement as they feel invested in creating the product themselves, rather than passive consumers.  

Enterprise Computers Make 3D-Modeling a Breeze

Even those who understand how 3D printing can be applied to marketing may be nervous about taking the plunge. Any new technology can be intimidating for the inexperienced. Fortunately, the right enterprise computer can help make the learning curve for 3D printing a little less steep.

If you’re just starting out in 3D printing, getting a clear picture of your models before you print them is paramount. Thankfully, all-in-one enterprise computers come in multiple display sizes and resolutions, so you can get the exact display that fits your 3D modeling needs. In addition, built-in multi-touch glass makes the modeling process a more tactile experience and allows you to manipulate your models with ease. 

Those with more experience will appreciate the power enterprise computers bring to the table. It’s no secret that 3D modeling requires a ton of computing power. An enterprise computer outfitted with integrated Intel HD Graphics will give you the processing power you need to handle the most complicated 3D modeling and printing jobs. 

Secure Your 3D Models with an Enterprise Computer

Unfortunately, computing power means nothing if your proprietary marketing material gets hacked or stolen. Globally, cybercrime resulted in $1 trillion of economic losses in 2020. That figure is expected to top $6 trillion in 2021. Part of the problem is that many businesses lack truly robust cyber security protocols that account for both outside threats and insider threats. 

People often think of cyberattacks as the result of far-flung hackers gaining remote access to someone’s computer system. Insider attacks, however, account for over one-fifth of all cyberattacks. Insider attacks occur when someone who works for a company uses their ability to access all or part of the company’s computer system to launch a cyberattack or steal data. Companies often underestimate the prevalence of insider attacks, and as such, it becomes easy for lower-level employees to gain access to sensitive data they should not be able to.

Marketing departments that integrate 3D printing into their strategies will have access to sensitive information such as prototype models. Enterprise computers can be customized with various security features that will help protect such vital data from insider attacks. Integrated RFID, fingerprint, and FIPS-compliant smart card scanners will ensure that only the most trusted people will gain access to your most important files. That way, you know your data is secure from threats, both inside and out. 

Enterprise Tables Make 3D Printing More Portable

Although most displays are printed in advance, sometimes, changes need to be made on the fly. Mistakes happen. Models break. Inspiration can strike the marketing team when they arrive on site. Thankfully, with just a few taps of a stylus, you can make the alterations you need on a Windows business tablet.  Alternatively, you can quickly download new models from the cloud using the tablet’s built-in Wi-Fi or optional 4G LTE connectivity. 

Of course, bringing computer equipment to the field is a risky endeavor. You don’t want to show up on-site, start making changes to your models, only to trip and lose all of your work as your tablet shatters and breaks. With a rugged industrial tablet, you can be prepared for all possible contingencies. Rugged industrial tablets are built to military specifications and are designed to withstand drops of up to 4 feet. That way, you’ll be able to 3D print what you need wherever you are, no matter what happens.

The Bottom Line

As 3D printing becomes increasingly ubiquitous in all facets of the economy, it is only a matter of time before it makes its mark on the world of marketing. If you’re interested in learning how enterprise computers and tablets can help you introduce 3D printing into your marketing strategy, contact the experts at Cybernet today!